Is snuggling in bed next to a baby the equivalent of tucking them in next to a butcher knife?
That’s the analogy the Milwaukee Health Department has unveiled publicly with two jaw-dropping ads (one of which is on the left).
Milwaukee commissioner of health, Bevan Baker, introduced the new anti-co-sleeping campaign with: “Is it shocking? Is it provocative? Yes. But what is even more shocking and provocative is that 30 developed and underdeveloped countries have better [infant death] rates than Milwaukee,” according to the Milwaukee Journal Sentinel.
The campaign is the latest attack on an increasingly frowned upon practice.